Justus Liebig University Giessen (JLU)
Description
Third-year bachelor-level business students taking a leadership course at Justus Liebig Universität in Gießen, Germany collaborated with first-year (BBA) students at UW-Whitewater taking their first business course. While each course had its own learning objectives, they shared a common question to help students increase their preparedness, sensitivity, patience and flexibility when it comes to working with people from different cultures. JLU and UW-Whitewater sales students also participate in international sales competitions and attend student conferences at each other’s universities.
Located in Germany

Case Studies
2018 Germany – USA Collaboration
In fall/winter semester 2018, third-year bachelor-level business students taking a leadership course at Justus Liebig Universität in Gießen, Germany collaborated with first-year (BBA) students at UW-Whitewater taking their first business course. While each course had its own learning objectives, they shared a common question to help students increase their preparedness, sensitivity, patience and flexibility when it comes to working with people from different cultures.